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February 23, 2009

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George F. Huhn

Check out "A Whole New Mind: Why Right-Brainers Will Rule the Future" by Daniel H. Pink. While the books that you are currently using in the course are outstanding, they deal mostly with the "how" and "why," whereas Pink discusses who is going to be leading (designers, artists, poets, storytellers, etc.) in what he refers to as the "conceptual age," an age where quantitative "left brain" thinking becomes more and more commoditized and creative or "right brain" thinking becomes more and more highly valued.

As business and technology managers, it is going to become increasingly important for us to look beyond just the "engineering solution" to the bigger concepts and ideas that can be expressed in medias, languages, and arts that engineers aren't traditionally well versed-in. I think that the challenge is going to be understanding how technology and the humanities can be merged, not just to provide new forms of expression or convenient ways to deliver content, but to provide entirely new aesthetics in addition to superior design and user interfaces.

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